Friday, January 09, 2009

Chatour Latour on the market

Chateau Latour, located in the Pauillac region, is one of the most famous chateau in the region, if not in Bordeaux and the world. The estate is located in Pauillac region also home to two other world-reknowned estates Chateaus Lafite-Rothschild and Mouton-Rothschild.

The last years has seen the wines of all these estates rise quite dramatically so that today they all cost in excess of 700 euro per bottle and are all inaccessible to the average wine drinker. These are astronomical costs for 750 ml of liquid. While I would love to try these wines one day, if only in an attempt to taste whether they are really that much better than all the rest. I, however, just can't justify that much money for a wine, even for such a one-off event. There is simply too much other good wine available to enjoy that are much better value for money.

With interest I read that Chateau Latour is on the market. Apparently the winery and vineyards will be on the market for anything between 200 and 600 million euro. An amazing, and possibly stupid amount of money for 78 hectares of land with some vines, even if they are considered to be some of the best in the world.

It's a shame that many of these estates have aligned themselves exclusively with the rich and the famous. I wonder what the future brings for them, especially with the current financial crisis giving ample evidence that our decadent, growth-at-all-costs, consumerism is not sustainable.

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